Luke Fronheiser

Luke Fronheiser runs Fron Research after years spent building the data systems that other people’s decisions rest on. He has worked on the pipelines that take in live sports data at ESPN, where a feed that is late, incomplete or wrong is noticed by millions of people within seconds; helped build an early-stage security company from a handful of engineers into a product that customers trusted with their defenses; and engineered data infrastructure at Hightouch, moving warehouse data into the tools that businesses run on, where a silent error in a sync becomes someone else’s bad decision. The habit those years left behind is to treat every number as a claim that must be traceable to its source. Fron Research applies that habit to recreation markets: inferred booking signals are observed in public data, every observation is kept and never edited, and each estimate is published with its range, its assumptions and its limits, so that an operator, a lender or an investor can see exactly what a figure rests on before they act on it.