Court Utilization Heatmap
We reconstructed estimated use of Prairie Artisan Ales' single pickleball court from nine weeks of public calendar observations. Explore each hour to see when the court was available or unavailable.
Select a cell to inspect its evidence base.
Booking lead times
How far before play time availability disappeared from Prairie's public calendar.
Select a bar for its count and share.
How this is measured
Time from a detected available-to-unavailable change to the court-hour start. Repeated changes for the same hour count separately. The calendar does not show why availability changed.
Revenue forecast
We pair unavailable court hours with posted prices to forecast court rental revenue over a comparable nine-week period, assuming the same availability pattern and pricing.
How we calculate it
From 270 unavailable hours, we exclude eight flagged as a likely venue block. We price the remaining 262 hours at their posted rates.
| Hourly price | Eligible hours | Listed value |
|---|
The range assumes 90% to 100% of eligible unavailable hours represent paid court use. Assumption range, not a statistical confidence interval. Court rental only; excludes discounts, refunds, taxes, fees and other sales.
Observations
What the calendar suggests for this facility, and where we would focus next.
- A likely venue block should not inflate the forecast. Eight consecutive hours on May 25 disappeared in the same calendar update, suggesting a venue block. We excluded their $120 listed value, reducing the central revenue estimate by $114.
- Pricing alone did not fill off-peak hours. At $15 per hour, Monday through Thursday before 4 PM remained available 86% of the time: 249 of 288 hours. Our recommendation is intentional programming: test beginner clinics, hosted social play or a short league to build recurring off-peak visits. Further price adjustments alone are not a complete demand strategy.
- Protect the evening core. The 6 PM to 9 PM window accounted for 47% of eligible unavailable hours: 123 of 262. Keep these hours easy to reserve and place new programming in quieter periods first.
- The premium weekend rate matters, but gaps remain. Friday through Sunday generated 56% of the model's listed-value basis at $45 per hour, while 266 of 378 hours remained available. Target those specific gaps with offers or programming; a blanket weekend discount would also reduce the value of stronger hours.
Recommendations reflect public availability patterns. Posted rates were fixed by time and day throughout the sample; this was not a dynamic-pricing trial.